To get the right word in the right place is a rare achievement. Anybody can have ideas--the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.
- Mark Twain 

The words we use in our face-to-face business conversations are important. We choose them carefully. Our communications to customers and potential clients through our advertisements and websites are just as important, if not more so.

As far as the Web goes, content development has evolved. Severely. The art has met the science. What worked yesterday and sounded eloquent may just be empty words today. What are your searchers looking for? How do they find you? You need to speak their language without sounding like you've loaded the copy with key words, even though you very well may have.

Speaking above people is not only rude, it can actually make you sound like you don't know what you're talking about. Communicating to your particular audience, in a voice they recognize, is what I do best, provided you've convinced me that your product or service is legitimate, worthwhile, and worth using my time to convince others of its worth.

I've written for audiences ranging from NASA statisticians to guys in mid-life crises looking for a hair transplant. In addition to copywriting, I'm also available for columns, features, screenwriting and nutrition labels.